Twitter....you love it, you hate it, you wonder what the heck it is and why you should care.
In fact, you probably should care. Twitter may be one of the best wellness tools yet. Think about the possibilities of sending short wellness tips and links instead of distributing brochures, flyers and reams of paper that, more often than not, end up in the circular file. The big guys are already doing it, from WebMD to the Cleveland Clinic and more. Even in companies where workers do not have daily access to computers, an awful lot of them have computers at home or are connected via gadgetry like smart phones.
Now, think about bringing the wellness tweets home to roost. You could tweet to employees about upcoming wellness events, chances to earn points for incentives, community wellness happenings, reminders to get preventive screenings, and more.
Like anything new, there is a learning curve and worry about legal issues, but it's free, it's quick and it's not rocket science.